ARTIFACTS - OVERTURES
Hey guys, today I wanna share with you some nice stuff: the creation of the videoclip "Artifacts", a song from the italian metal band Overtures.
"Artifacts are the creation we leave during our lifetime: what we're seeding today, it's what we're leaving for tomorrow."
- Michele Guaitoli, singer
The story narrated in Artifacts is basically a modern "A Christmas Carol". We've got this guy, our protagonist, who's materialist, superficial, egotist and like in the Charles Dickens' novel, there are some -let's say- supernatural figures who interact with his life to free his mind and awake him. These characters are: his future self, who drives him during the night into the future, letting him see what could happen in a few years if he continues to behave like that, and his future daughter, who is trapped in a dreamlike dimension, frightened, alone, looking to a photograph of her childhood (which represents the emotions of our life) and some empty frames (the only "material" that remains if we live without living).
THE VISUAL STORYTELLING
"How can we understand the superficiality of the protagonist?"
- The first scene where we see him (so, how we introduce the character) it's his Facebook profile picture: we literally zoom out of it, 'cause the main characteristic of this guy is the importance to appear and not to be.
- The carousel with three different women
- The indifference in his face when his future wife is yelling at him
- The fact that when his wife and daughter are leaving he's not even present and basically doesn't care
"I don't understand why his daughter is trapped."
Just remember: the way you are behaving in your life affects what encircles you, especially people whose life is intersected with yours.
That's what's happening, a father who trapped his daughter in a decayed reality where there's only a little memory and a lot of nothing.
What's happening at the end of the story?
It comes a time when the old self looks at the frames on the wall of the dreamlike reality: that's the point when he's looking at what he left, that is not any good memory. Now, the young self and the older one are one person, the past, the present and the future combine in a eternal "now". The protagonist takes the family photo and bring it to the heart: he's now taking emotions back in his life.
The protagonist awakes
At the end of the story, the protagonist awakes: he's in his bed, his girlfriend next to him texting. He looks at her, grabs the phone and put it on the bedside table: it's a simple and clear gesture who says "take this virtual reality off, give me a hug, give me emotions cause now I'm awake".
Is all the story only a dream? Well, you can see there's the small cup on the bedside table, in the exact point where the old protagonist left it during the night...
So, you tell me.
The videoclip is filmed by Luca Moreale, my love, colleague, best friend and cameraman, who helped me with the photography, the editing, the color grading and who always finds solutions to my problems.
All the actors are not professional in the field, but are great listener and beautiful people who did all they can to make something believable: I love you guys so much, YOU ARE GREAT!
Overtures: without you guys, Michele, Marco, Luka and Andrea, all this experience would not be alive, so thank you so much for all you did.
The little cutie who's crying in such an epic way, is the 4-years-old Giulia Giglio, who didn't want to do what we asked to but the sense of duty was to heavy.
"Artifacts" was filmed in 17 hours, but in 2 months: Andrea Freddi (the protagonist) needed to have a longer beard. ;)
In the "arguing scene", when Giulia goes away, the ring on the table is added in post 'cause during the shooting we didn't notice the ring wasn't there.
The last scene (when the protagonist wakes up in the early morning) has been shot at 7pm.
Me and Michele Guaitoli had such hard times I couldn't sleep at night. But we love each other so much anyways. :P